Feature Articles

Interviews, opinion pieces, commentary and analysis
squadda b green ova
Predicting The Future - Squadda B talks plans for Green Ova

Mysterious East Bay artist Squadda B, best known as part of the Main Attrakionz duo, has been teasing and promising new music from his Green Ova collective for a long time now. contributor Austin Adams tuned in to his recent Instagram Live stream where Squadda predicted the future of Green Ova.

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No Longer Tha Kyd - Syd is all Grown Up

It all began for Sydney Bennett as ‘Syd Tha Kyd’, the token female in a boisterous, off-the-wall collective of teenage boys known as Odd Future. However, nobody could have predicted her evolution from a shy, reserved talent, to a sensual R&B superstar.

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XXL Freshman 2017
2017 XXL Freshman List - Official Predictions

Amidst all the hype concerning this year’s XXL Freshman List, I’ve put together my picks for the coveted positions – 10 artists who have proven their potential for success in the modern hip-hop world. Also included is a list of honourable mentions, artists that may be in consideration, but who I don’t think will make the cover this year.

Goth Boi Clique's Lil Tracy
Underground Spotlight - Lil Tracy is Dominating 2017

While fellow Goth Boi Clique member Lil Peep is well on his way to mainstream success, Lil Tracy’s starpower is propelling him to the forefront of the underground. From the release of Tracy’s Manga and Castles II, to a potential project with Famous Dex on the way, Tracy’s not wasting any time this year.

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Ugly God & The Power of Comedy in Hip Hop

Born from a meme-obsessed generation of Internet kids, Ugly God went viral with his music video for ‘Water’ released last March, and since then he has skyrocketed to online stardom. In the same ilk as former Freshman Lil Dicky, Ugly God is able to blur the lines between comedy and rap music in an entertaining and refreshing way.

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New Kid On The Block: MattOX is the hardest young rapper in the game

If you’re plugged in to the underground hip hop community, you may have seen some videos of MattOX pop up on your Twitter feed recently. The baby faced rapper is now officially managed by F1lthy from Working on Dying, and the future is looking damn bright.

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